In a heavy equipment world full of yellows, browns, dirt, and grime, Demo Diva’s vibrant pink branding stands out. Get to know this New Orleans-based company and its founder, Simone Bruni, and the differences are even more noticeable. Demo Diva was founded in the wake of Hurricane Katrina’s aftermath. At the time, Bruni knew nothing… Read more »
Posts By: TuffWerx
RFID Technology Allows Companies to Track and Manage Heavy Equipment
RFID (radio-frequency identification) technology has many uses, including asset management for construction companies with thousands of assets, including heavy equipment. We went to expert Kenneth Ratton of Austin-based Radiant RFID for information on RFID technology and its uses.
New Innovations in Heavy Equipment Technology Increase Efficiency
Successful equipment owners understand the importance of innovative technology. Those who work better and faster are able to take on more projects and ultimately increase their bottom line. As the economy shows signs of health once again and construction needs increase, OEMs and others in heavy equipment-related industries are showcasing new innovations in quick succession.